Royal Purple 2014 SEMA Show Preview

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With the 2014 SEMA Show only a few weeks away, Royal Purple is gearing up for their biggest and busiest presence at the largest auto aftermarket trade show of the year that will be held at the Las Vegas Convention Center Nov. 4 – 7.




New Show Space

Royal Purple will debut a new booth space moving to a 30′ x 80′ space in Central Hall #23057. A new display shipping container that serves as private meeting space will be the centerpiece of the booth with a gaming area for people to test their driving skills if they need to get off of their feet from walking the show floor.


Ringbrothers “Recoil” unveiling


We’re excited to unveil another Ringbrothers custom creation in our booth on Tuesday, Nov. 4 at 1:30 p.m. This year they will be introducing a 1966 Chevrolet Chevelle called “Recoil” with 980 horsepower under the hood. Recoil is the third Ringbrothers vehicle to be introduced in our booth at the SEMA Show. 2011 The Producer, a 1965 Mustang Fastback was introduced in booth, and last year a 1970 DeTomaso Pantera dubbed “ADRNLN” was the highlight of our booth. Royal Purple is the official lubricant partner of the Ringbrothers whose shop is located in Spring Green, WI.


The Ringbrothers will unveil their latest custom creation at the Royal Purple booth.
The Ringbrothers will unveil their latest custom creation
at the Royal Purple booth.


The expanded booth space means we have room for more vehicles. Also on display will be the Royal Purple Ford F650 which is responsible for towing our show trailer that has crossed the country this year traveling to events including the 2014 Hot Rod Power Tour, Red Bull Global Rallycross series races, Rolex Motorsports Reunion at Mazada Raceway Laguna Seca and the Off-Road Expo in Pomona, CA.


Also on display will be a 2015 Subaru WRX STI as part of the Royal Purple Las Vegas Bowl Quarterback Challenge. Five lucky randomly selected winners will win trips to the Royal Purple Las Vegas Bowl held at Sam Boyd Stadium in Las Vegas on Dec. 20. The bowl game features the champion of the Mountain West Conference and a team from the Pac-12. Royal Purple is in the second year of a multi-year agreement as title sponsor of the NCAA Football bowl game. During half time, one of the winners will have the opportunity to show off his or her quarterback skills to win the car!


2014 Show It Off at SEMA winner Frank Daniels’ 2010 Camaro.
Representing Royal Purple Ladies, Nikki Frost’s Tiffany blue wrapped 2013 Mustang GT.
Winner of contest partner Slam’d Magazine, Valerie Garcia’s 1949 Chevy 3100.


Royal Purple will also be well represented on the SEMA Show floor with several sponsored Feature Vehicles including Slam’d Magazine contest winner Valerie Garcia and her 1949 Chevrolet 3100, Nikki Frost’s 2013 Tiffany blue wrapped Mustang GT representing Royal Purple Ladies and Show It Off at SEMA winner Frank Daniels and his 2010 Camaro.


Celebrity Appearances







Additional celebrity signings include:

  • Las Vegas Showgirls promoting the Royal Purple Las Vegas Bowl Tuesday, Nov. 4, 11 a.m. – 1 p.m.
  • NHRA Pro Stock driver Erica Enders-Stevens on Tuesday, Nov. 4 from 3 – 4 p.m.
  • Courtney Hansen host of PowerNationTV Wednesday, Nov. 5 from 10:30 a.m. – 12:30 p.m.
  • Custom car builders Mike and Jim Ring Wednesday, Nov. 5, from 1 – 3 p.m.
  • Red Bull Global Rallycross Drivers – Bucky Lasek, Sverre Isachsen and Steve Arpin, Thursday, Nov. 6 from 10:30 – 11:30 a.m.
  • Adrienne Janic – Host of Overhaulin, from 12 – 1 p.m.


New Products


Royal Purple will be introducing several new products at this year’s SEMA Show.



Max-Atomizer is a premium fuel injector cleaner that features a proprietary Polyether amine (PEA) detergent package. The new product is geared towards consumers who don’t want or need a full clean-up of intake valve deposits and combustion chamber deposits. Formulated specifically for direct injection engines, Max-Atomizer outperforms the competition when used in all types of engines, particularly direct injected gasoline (DIG) engines.



Royal Flush is a new cooling system flush and cleaner that removes contaminants that reduce cooling efficiency and can cause overheating. This new product is an ideal companion to our high performance radiator conditioner Purple Ice.


XPR 10w60 is an addition to the line of Extreme Performance Racing oil. It is specifically designed for use in race engines under the most extreme conditions, XPR provides an extra layer of protection above and beyond standard racing oils, including those with additional aftermarket additives.


HMX 10w40 was recently added to the High Mileage Motor oil line. HMX formulated with Royal Purple’s proprietary additive technology Synerle  is specifically designed to minimize wear and restore lost performance in engines with more than 75,000 miles.


Be sure to follow us on Instagram and Twitter for live coverage from the SEMA Show and Red Bull Global Rallycross!