October 2014 Newsletter

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Purple Ice Outperforms Leading Competitor

Click to find out where you can purchase Purple Ice.

Royal Purple’s high performance radiator conditioner Purple Ice was recently tested against a leading competitor in an OEM-approved, third-party coolant test laboratory to run three American Society for Testing and Materials (ASTM) industry standard engine coolant performance tests. Purple Ice passed all three tests and showed that the leading competitor has an unacceptably high rate of aluminum corrosion and foam. The results of the test are being promoted via a press release, social media and advertising campaign and online and retail store promotion. Click here to read the press release.


Royal Purple Gearing Up for 2014 SEMA Show


The Ringbrothers will unveil their latest custom creation at the Royal Purple booth.
The Ringbrothers will unveil their latest custom creation at the Royal Purple booth.

Royal Purple will debut a new booth #23057 at the SEMA Show this year held at the Las Vegas Convention Center, Nov. 4-7. While the booth will still be located in Central Hall, Royal Purple is moving to a larger 30′ x 80′ space that will feature three display vehicles, a meeting room and gaming area. Highlighting the event will be the unveiling of the Ringbrothers custom take on a ’66 Chevelle at 1:30 p.m. on Tuesday, Nov. 4.

Royal Purple will also introduce four new products at the show including: fuel injector cleaner Max-Atomizer, radiator flush and Purple Ice companion Royal Flush, XPR 10W60 and HMX 10W40.

• Tuesday, Nov. 4 – 10:30 a.m. – 12:30 p.m.: Las Vegas Showgirls promoting the Royal Purple Las Vegas Bowl
• Tuesday, Nov. 4 – 1:30 – 1:50 p.m.: Ringbrothers’66 Chevelle unveiling
• Wednesday, Nov. 5 – 10:30 a.m. – 12:30 p.m.: Courtney Hansen (host of PowerNation TV)
• Wednesday, Nov. 5 – 1 – 3 p.m. – Ringbrothers
• Thursday, Nov. 6 – 12 – 1 p.m. – Adrienne Janic (former Overhaulin’ host)
Tentative schedule. Additional in booth signings may be added.

Royal Purple will also have a booth #36023 at the AAPEX Show at the Sands Expo Nov. 4-6 featuring the Lingenfelter Reaper truck. Royal Purple is the official lubricant and fill of the Lingenfelter Reaper.


Subaru’s Sverre Isachsen wins at DirtFish Rally School


Sverre Isachsen celebrates his Red Bull GRC win at DirtFish Rally School.
Sverre Isachsen celebrates his Red Bull GRC win with the Royal Purple team.

Sverre Isachsen aka “The Viking” held off rookie Joni Wiman for the first Subaru Rally Team USA/Vermont SportsCar victory of the Red Bull Global Rallycross season that was held at Dirt Fish Rally School in Snoqualmie, WA.

Ken Block was the clear favorite going into the final, but an incident at the start of the race resulted in a broken rear suspension and a ninth place finish. Block who came into the race as the Championship points leader is now second in the standings behind Wiman and ahead of Nelson Piquet Jr. heading into the season finale in Las Vegas on Nov. 5.
Royal Purple is the official lubricant sponsor of the Red Bull Global Rallycross series, Dirt Fish Rally School, Vermont SportsCar/Subaru Rally Team USA and Olsberg MSE Supercars and Lites.


Watch For It…


John Favreau carries a case of Royal Purple to get his food truck ready in the recent film Chef.

Royal Purple has had recent placement in the John Favreau feature film Chef, and will be in the latest Nicholas Sparks’ novel film adaptation The Best of Me that will open in theaters on Oct. 17.